Sometimes I’m ashamed to be in the field of marketing. This video makes me throw up a little in my mouth. I love some of what the Canadian Dairy Farmers are doing – I LOVED their Canadian Cheese Rolling Event concept, but this is just shameful.
im.seeking.balance
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It really makes you wonder who gets paid for these things. I guess accountability isn’t in the contract, it’s probably pretty hard to track the effectiveness of a general “Buy Cheese” campaign. Keeps them off the hook!