Oh it’s going to be a bad day in the office for the folks at Motrin brand on Monday. Whoever thought their latest ad would be a good idea may have seriously done some damage.

I don’t know exactly when this new homepage video went live, but it’s 10pm pacific on Saturday evening and moms all over Twitter are outraged about it… so much so that #motrinmoms has jumped to #2 trending topic on Twitter Search.

I don’t consider myself an attachment parenting advocate, but I sure did use a sling to carry around my son. It’s convenient, and good for baby. Motrin has probably managed to offend just about any mom who chooses to watch this video or who has ever used a carrier of any type citing baby wearing “makes me look like an official mom”… what?!

Here you can see the full transcript of the audio.

Here you can see screen shots from Motrin’s home page.

Or, you can watch this video response from Instinctparenting:

Or read this blog about it.

I don’t suspect the ad will be there much longer, but this just goes to show how terribly wrong marketing can go and how social media can take it there.

The people have a voice; and the collective can be louder than we ever dreamed.

EDIT/ADDITION (November 16th):
Now you can watch the video on YouTube (for when it gets pulled from the Motrin home page):