The end of an era

Well it feels like an era… 11 1/2 years, that is.

That’s how long I’ve been on the payroll at Grouse Mountain. And come January, I will return to work only part time after my maternity leave to help transition someone new in to my role as Marketing Manager.

It all started as a summer job.

I had been living in Penticton, BC and working at Apex Mountain Resort as a lift operator while I went to school. I earned a Bachelor’s degree in Business Administration with a concentration in Hotel & Restaurant Management from Okanagan University College (which is now Okanagan College and UBC Okanagan Campus) and I wanted to figure out how to get one of those very coveted year-round jobs in the ski industry in BC’s interior. They are very few and far-between to say the least. So I began working as a Guest Services Representative at Grouse Mountain as a way to get my foot in the door with arguably one of the most successful year-round ski/recreation areas in the country. My plan at the beginning of summer 1999 had been to work there for the summer before going to Nelson, BC where I had been registered for the Selkirk College Ski Resort Operations & Management diploma program. Well due to a personal situation I didn’t end up going to Nelson; I stayed in North Vancouver, met Dave – the man I would later marry, and took on the position of Executive Assistant to the VP Marketing, also one of Grouse Mountain’s owners.

Over a year as her EA gave me a huge overview into the world of resort management. During that time, the owners of Grouse Mountain were heavily involved in the launching of Kicking Horse Mountain Resort in Golden BC, so I also got to play a little part in it, which gave me huge insight into what it takes to build a four-season destination resort from scratch – it afforded me the opportunity to see and hear things I never would have seen or heard otherwise and I feel very blessed to have gained that amount of knowledge in such a short period of time.

During my time as EA, however, I realized I wasn’t on the right career path for me. I remember waking up one morning thinking, “What am I doing!? I want to HAVE an EA… not BE one.” So after an oddly stressful moment and the extension of way more grace than I was deserving of from the VP Marketing, I was handed the position of Marketing Coordinator. That was early in 2001.

Since then my position within the marketing team has shifted and morphed and moved and stretched and shifted again until I found myself in the position of Marketing Manager for Vancouver’s most-visited destination and an organization that I am very proud to be a part of. I have had the opportunity to grow my career within the safety of a company that appreciates me and my efforts and gives me the freedom to try new things. I was able to go out on a limb and lead the company into new marketing channels like social networking on Facebook, Twitter, YouTube and Flickr before it hit the mainstream and blogging when other companies didn’t have the confidence to get in there and jump in to these then-emerging areas.

It’s strange when I think that I’ll be giving up a position I absolutely love with a company I have grown to adore filled with people I now consider some of my closest friends… but the future is before me and I’m excited to say I have no idea, really, where it will take me in the long run.

What I do know, however, is it will take me to Oliver BC, where I will become a stay-at-home mom to 5 kids when I marry Big Mack in April.

While I’m very excited to have found a partner I couldn’t possibly be more compatible with (thank you God!), I never thought I’d want to be a stay-at-home mom at all… let alone one to five children. But the last 9 months since Dave’s death have taught me just how important the people in our lives are and how we need to cherish and nurture those relationships. It’s more important to me that I raise my kids in a wholesome home environment than it is that I continue to live and work here in North Vancouver where my modest 800 square foot condo bears the same value as a 4-5 bedroom house in Oliver. Besides, I find it terribly ironic that I had always had the intention of moving back to the Okanagan all those years ago and had contemplated revisiting the idea even before I met Big Mack.

Just last year I couldn’t imagine leaving North Vancouver. Now I can’t imagine staying.

The thought of a new start in a new town with new people and a new outlook is very freeing… refreshing even. I look forward to seeing what God has in store for me. In the meantime, I will spend my final months in Vancouver working part time, recording an album of original music, snowboarding as much as I can, planning a wedding and spending time with my kids and the Macks.

I look forward to continuing to share the journey with you.

The New Grouse Park Sessions Blog

Well, here’s how I’ve been spending my time as of late…

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I wrote in November about a project I was working on regarding youth in the snow industry. Well I’ve just taken my favourite project – the Grouse Park Sessions Blog – and moved it to its own server. In the process, I’ve given it a whole new look – a  new theme, some new plugins and some extra Google juice.

The blog is written mostly by 6 great young guys, all under the age of 24, who have made me really proud. They love the parks, and the culture and are able to bring that to all the other young shredders out there in a way that is so full of passion and authenticity. There are two guys in particular that I know are giving this shot all they have to work their way into the industry… and no doubt they’ll do it too.

I got all excited when the blog launched at the end of November; it got 500 views in the first 24 hours. I couldn’t be more excited that in March the blog got over 10,000 views… and it’s still in its first winter season.

It’s funny how when you’re really passionate about something, you don’t mind spending your free time giving it your love and attention. This is certainly one of those things for me. If only I could spend as much time on the snow…

Grouse Mountain Zipline Preview

vancouver-zipline-dam-mountain-peakYesterday was another one of those perks-on-the-job days. A definite fun one.

A group of media visiting from various parts of the world visited Grouse Mountain as part of their Vancouver visit to preview all the city has to offer visitors during the 2010 Winter Olympics. As part of the Communications Team I was invited to help escort the group to the mountaintop, ensure everyone got to where they were supposed to go while acquiring the gear they needed and then… yes, I got to ride the two brand new ziplines that haven’t yet opened to the public right along with them.

The Air Grouse Mountain Ziplines opnened in 2008 with 3 lines – a trainer line, a line across the mountaintop Blue Grouse Lake and a 3rd line back across the lake; those three lines constituted ‘Phase ONE’. Construction of the 4th and 5th lines, referred to as ‘Phase TWO’ was underway during the summer and completed late in the fall… just in time for ski season.

air-grouse-mountain-ziplines-vancouver

Yesterday was the first trip across the lines for anyone not involved in their construction or operation. I was thrilled to have an opportunity to participate in this historic event. Another reason I love my job!

Here is a video of the entire 5th line that runs from Dam Mountain to The Peak of  Grouse Mountain. Off to the right there is a beautiful view of West Vancouver and Vancouver Island.

httpv://www.youtube.com/watch?v=768QpSS7FAk

[video]

If you get the opportunity, you should try this. Grouse Mountain operates the only ziplines in the Vancouver area and they really are a blast.

So Many Ideas; So Little Time

Photo: azrainman on Flickr

Photo: azrainman on Flickr

Here it is, Sunday evening once again. I find myself wondering if someone has managed to find a way to speed up the earth’s rotation because I’m quite certain I haven’t had a full two days since I switched from work mode to home mode.

Last week’s work week sped by like a bullet train and this weekend passed before my eyes like a parade. I wonder what it’ll feel like 30 years from now?! YIKES.

I find, more and more, the thoughts and plans and things I want to accomplish grow more and more, and yet the available hours of the day in which to accomplish them do not multiply at the same rate. Maybe I want too much. Maybe I strive too hard for things that don’t matter.

Do they matter? What matters? How do I tell the difference?

The Home Front

On Saturday we took mini-man downtown to his first IMAX movie – Wild Ocean 3D – and then to the Chinese New Year celebrations at the International Village and a stroll through Chinatown. Well, okay, the Chinatown part was more for my husband, who was stoked to take home a BBQ duck and assorted sauces for cheap; and the cultural experience of the Chinese New Year celebrations included mini-man enjoying the bouncy castle in the kids’ room, sponsored by the Vancouver Aquarium… But it was a fun family day.

Today was spent at church in the morning, where my pastor delivered quite the funny sermon – I thought maybe he was practicing for a stand-up routine… a bit like the Mars Hill Church guy for a bit. Very enjoyable. Then came grocery shopping, nap time and playing at Go Bananas. Following that brush with every biological organism known to man, mini-man and I returned home to where dinner and a game of Wii Bowling awaited us.

All in all a good weekend.

The problem is, I have so many more things I want to fit in to a weekend. I wanted to get some laundry done, shop for a couple of new tops, go for a run or take a yoga class and do my ironing.

I’m actually kind of grateful my husband isn’t working right now. At least he can take care of the house work during the work week so we can pack in the fun on weekends and I can attend to my various social media conversations, hobbies, blogs and business ideas in the evenings.

Here is just a short list of items on my spare-time agenda:

  • Blog my thoughts here so my head doesn’t explode
  • Spend more time reading my bible and praying
  • Write the songs God is laying on my heart
  • Renew my mortgage
  • Prepare my business plan for Intrinsic Influence
  • Blog some more for Urban Shore & build the community
  • Figure out how to customize CSS
  • Read more and engage with other bloggers
  • Update  Manding Jata to self-hosted WordPress
  • Run and snowboard more

The Work Front

On the eve of yet another work week, my head has already shifted to the days ahead…

There are also so many things I want to accomplish for Grouse Mountain before the Olympics come to Vancouver in 2010. It’s just a goal date I’ve picked to have finalized certain new programs, campaigns and communication methods/tools I want to implement, but it’s pretty ambitious for what I want to do:

  • Finalize our mobile website – m.grousemountain.com
  • Customize GrousePark Sessions as a self-hosted WordPress blog
  • Build a better corporate blog and engage more staff in social media
  • Completely re-build our e-commerce solution
  • Implement a CRM system to help people get the most value out of our products
  • Implement a loyalty program mountain-wide including F&B and retail

No small task eh? I know.

I also plan to continue pushing social media engagement as a valid business tool and would love the opportunity to start speaking on the topic at various industry events. I’m not in a hurry, though.

There are times I wish I could slow down the pace of thoughts. Perhaps I should re-listen to that sermon from this morning… Keeping It Simple, Pastor Owen Scott.

Video Edit: Grouse Mountain Terrain Park

I had to post this somewhere when I found it. It’s probably one of the best amateur edits I’ve seen from Grouse Mountain’s Quiksilver Terrain Park. It’s also got some fantastic footage from the January 2009 temperature inversion where the city was blanketed in fog while the mountain was super sunny and warm:


The Introduction from Boss Media on Vimeo.

The amount of skill, talent and passion that comes out of these young guys who ski and ride the parks continues to amaze me. I love being a part of this industry.

Merry Christmas!

100_0839Today is a great day. It’s Christmas eve, we all stopped working early – I went for some more turns in this epic snow we’re having, I’m looking forward to Christmas Eve service at Lynn Valley Full Gospel Church tonight and birthday cake tomorrow… oh yeah, and I’m going to Cancun!!!

My morning started out with some Christmas baking… I like it when I get fudge for breakfast. What can I say? I’m perhaps a bit of a glutton, but really trying to keep to just a taste this year. I am going to make a very concerted effort to get my body back to pre-mini-man shape now that he is coming up on 3 years *blush*.

Then my boss says to go home… at, like 10:30am SWEET! I ended up grabbing my board and checking out the hill. With over 150cm of snow now when it just started snowing about 2 weeks ago, the conditions are fantastic. The snow is so deep that it’s a bit hairy and requires quite a bit of concentration (unless you get first tracks, of course, which I did not at noon) and the blowing snow and fog made it a wee bit hard to see, but all in all the snow is just fantastic.

I was saying this morning that I used to be that person who would only ski when it was sunny out. Not only did I not know what I was missing, but I really didn’t care. If I had known then that the snow is infinately better when it’s snowing than it is when the sun is beating down on it, I would have changed my tune years ago. Plus, there are usually no bodies on the hill. I didn’t have to wait more than about 4 chairs to get on the Screaming Eagle today.

dscn0105Being Christmas Eve, we’re going to church tonight at 6:30pm. There are 3 services to choose from – 5pm, 6:30pm and 8pm. The Christmas Eve program is always fun – full of music and stories for people of all ages.

This year we’ve decided to go ahead with an idea that I heard on Praise 106.5 FM: someone called in one day and said they do birthday cake for Jesus on Christmas day. What a great idea!! So we’re going to turn it in to a tradition and bake a cake in the morning after opening presents, ice it in the afternoon during that usual downtime (my brother and I used to go to the only arcade in Vancouver that was open that day – Lesters) and then have birthday cake for dessert after a traditional turkey dinner (well, it will be more like a ceremonial taste at that point, but we’ll try).

We’re also going to spend the night as a family at my mother in law’s house. We didn’t set up a tree at home this year, and we’re going to do our celebrating there anyway, so we figured we’d all spend the night and get up and do Christmas in our jammies like we used to when we were all little.

dscn0134Sadly, with the snow this year, my parents aren’t going to make it over to the North Shore for Christmas dinner with us, but they have been invited to their next door neighbours’ house so I’m grateful they have someone nearby to celebrate with. We also all got together for dinner just a couple of days ago and now I’m glad we did. I got some great photos of my son with my mom… good for keepsakes.

And lastly, this morning big-man and I decided to book another holiday. We’re going back to Cancun to stay at the Crown Paradise Club for a week in January. We stayed there last year and had a fantastic time, but this year we’re bringing our son to enjoy it as a family. Crown Paradise Club has a kids club for children as young as 18 months whereas most resorts’ kids clubs only take kids 4+.

We’re already planning a day of wind surfing and one day trip to Cozumel… preferably via catamaran from Cancun. I’ll see what I can find. I can’t WAIT! Big-man will be starting work in northern Alberta in late January, so we figure now is a good time to get away as a family because we don’t know when we’ll be able to do it again.

Anyway, I am praying for health and prosperity for all my family, friends and readers now and in the new year. May every day of the year ahead be filled with joy and laughter and many, many blessings.

Merry Christmas everyone!

Grouse Mountain: Winter Season Opening Day

grouse-mountain-opening-day-2008-michelle-evans

Note: This isn’t a sponsored post, though I do work for Grouse Mountain. I may be a little biased.

So I couldn’t help myself. First tracks of the season are awesome no matter what the terrain.

So the decision was made first thing Friday, December 12th that Grouse Mountain had received enough snow to open and would begin winter season operations on Saturday morning, December 13th. Many of the employees had been speculating all week since the significant snowfall on Tuesday, but it was Thursday night’s dump that sealed the deal.

We were ready for it.

One of the biggest perks of working for a ski resort is getting out on the slopes. For those of us who work in this industry I think it’s really important we continue to enjoy it in the way we did when we were first breaking in. I ended up going three years without snowboarding up until last spring. It was only on the staff day at the end of last season that I finally got out on the snow for the first time since mini-man was born. That’s just not right.

I can safely say the hiatus is over.

grouse-mountain-opening-day-2008-thecut-snowgun

The mountain opened this morning with the new Greenway Chair and Paradise open. While I hear there were a few technical glitches with the brand new Greenway Chair, by 2pm The Screaming Eagle Quad was running and, with it, The Cut and Side Cut were open.

grouse-mountain-opening-day-2008-thecut-chairliftI got out for a few turns in the afternoon to warm up my early season legs and see if I could remember how to get down the hill. There was a super great buzz about the mountaintop – everyone seemed more excited and friendly than I’ve seen at times before. Must be because we’ve all been itching to get out in the snow, the lineups were reasonable and we were just happy to be finally on our boards.

The snow was good. Very few pebbles, a couple of icy patches, but all in all super for just a couple of feet spread out by the groomers. There were even fresh tracks to be had if you ventured to skier’s right of the Screaming Eagle and were willing to brave some of the tall grass and shrubs still poking through.

My legs held up and I didn’t have to find out how well my new pants would shield me from a roll in the snow. I did, however, determine I need to go buy some new long underwear. I am currently without a decent base layer and it was WAY colder than I’d thought it would be. I picked up some new goggles at Outfitters because I couldn’t find mine and the snow guns were blowing like crazy – in fact, I counted 9 on The Cut and I can’t stand riding without goggles.

On the way back to the Skyride I couldn’t help but pull out the camera to catch a little video of the vibe at the ice skating pond. It was packed and people were having a great time.

[video]

I also just happened to swing by just as Karen Magnussen was starting to give ice skating tips as part of The Peak of Christmas celebrations – notice Santa’s Workshop in the background.

I think I’ll head back up next weekend with mini-man in tow so he can check out Santa and the reindeer… and I’m definitely going to have to work a couple of runs into each work week as a little reminder of how fun my job is.

The Pursuit of Passion: grousepark.com

grousepark-facebookI’ve been so busy as of late I haven’t had much of a chance to write anything here. One of the most exciting projects I’ve been working on is the new Grouse Park Sessions blog and the search for the next great snow industry bloggers who also happen to ride right here in Vancouver.

Have you ever thought about a future in the Snow Sports industry? Ever wondered what it would be like to work for EXPN, Transworld Snowboarding, Newschoolers, Snowboard Canada or SBC Skier? Do you want to build skills that will help get you on the road to where you want to go?

We’re looking for 5 great park riders – snowboarders or skiers, guys or girls – to hone their skills as Grouse Park Blogospondents and network with the best in the industry. [grousepark.com]

This idea came out of my trip to BlogWorld in Vegas in September. Last year’s Build Your Own Parks opened the door to having those conversations in public and really answering for our choices to a group of very passionate and vocal individuals. This new blog will give local riders an opportunity to voice their opinions in an even more detailed way than through surveys.

But for me this project brings me back around to the post I wrote about young people and their ability to change the world… I recognize that influencing some terrain park features isn’t changing the world, but these young people who ski and ride here have that potential and I like the idea of nurturing it and helping them to find their drive to do something great.

When I was a kid I had no idea what I wanted to do. I always felt like I was sort of average at everything – I wasn’t the best musician, I wasn’t a socialite, I wasn’t a stellar athlete and I wasn’t brilliant… well, except for in physics when I scored 100% on my final exam for advanced physics taught in French, but that was just weird. But I digress. I didn’t excel in acting class or writing; I didn’t like English literature; I barely understood calculus and chemistry was a complete unknown for me.

While I knew all these things I wasn’t good at, I never really figured out what I was good at.

There are great young minds out there who are struggling with those same thoughts… “What do I want to do with my life?”… “What could I do?”… “What are the options?”… “How can I turn something I’m passionate about into a career?”… just like Sean Aiken from One Week Job, and I’m hoping that Grouse Park Sessions will be an avenue for even one of these passionate idividuals to find their outlet and a passageway into the snow sports industry and a career they can embrace and enjoy.

So grousepark.com just went live on Thursday and received over 500 visits within 24 hours. By end of day Friday I’d received the first blogger applications. I find my work so incredibly rewarding in so many ways and this is just another example of why I want to share in the reward and help people find what drives them.

Now if only it would snow.

Blogworld 2008: After the E&E Conference

So here I am at day one of Blogworld & New Media Expo 2008 and I’m up way too early after last night’s TechSet party at the Bare Lounge at the Mirage. My visit to Las Vegas began with having to remove my flipflops to get through security at YVR, receiving Oreos and raisins on my Philipine Airlines flight, and losing about $80 within 10 minutes at Circus Circus, but I’m having a great time here.

The E&E Conference was decent… good info, but not much that was new. The highlights for me were meeting Paula Berg from Southwest Airlines and Gary Vaynerchuk’s keynote, no matter how profanity-riddled it was. He’s a captivating guy and, incidentally, very nice – he shared a cab with me after the TechSet party and he paid. Thanks @garyvee.

The general trending topic of the E&E day and this morning’s Keynote from Richard Jalichandra of Technorati is authenticity and transparency, and I completely agree. Companies have to embrace their human face. Now it’s my job to go back home and inspire the owners and executive of Grouse Mountain to embrace this critical change of thinking. We can no longer afford to hide our thoughts and actions behind boardroom doors. It’s time to show the world that we care, we’re human, and we want to enrich your lives with what we have to offer.

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