Posts Tagged ‘ Marketing ’
Today I had the privilege of attending the BCAMA Vision 2009 Conference at the Four Seasons Hotel Vancouver. It was a fantastic event with excellent speakers. I thought I would post my notes here for anyone to reference. Some may not make as much sense as others, but there are some key takeaways I found that [ READ MORE ]
I have been re-evaluating my blog as of late. Forgive me for having paid you less attention than you deserve. I have been balancing work and family as usual but I have also been giving Urban Shore some much-needed love because I really feel like my community needs a home online. Anyway, I’ve been re-thinking [ READ MORE ]
In my job I buy stuff every day. I buy media advertising. I buy printing services. I buy other production services. I buy website development and computer equipment. I buy software and promotional gadgets. Sometimes I giggle at the fact that I get to go to work every day and spend other peoples’ money… But the [ READ MORE ]
Can we talk about logos for a moment? If you’re in business, you need to understand your logo, know what it should look like, and be prepared to use it in everything you do. I want you to understand different file types and what they might be used for. Because you want your logo to represent your [ READ MORE ]
Amber Naslund, over at Altitude Branding, blogged yesterday about “Real Work Isn’t Sexy.” Oh how true that is. I just finished my first outside-my-day-job consulting project. It was more of a testing ground for me to figure out some new tools, find out what challenges I may face when selling myself as a consultant and building [ READ MORE ]
Oh it’s going to be a bad day in the office for the folks at Motrin brand on Monday. Whoever thought their latest ad would be a good idea may have seriously done some damage. I don’t know exactly when this new homepage video went live, but it’s 10pm pacific on Saturday evening and moms all [ READ MORE ]
I am the first to admit I’m into the internet. I have always verged on a little nerdy and somewhat socially awkward in my younger days. I can do face to face, particularly for business, but I’m much more comfortable in my jamies behind a keyboard. I like talking to people, interacting, and learning from [ READ MORE ]
Yesterday I was asked to have some artwork created for some signs. I responded that I was happy to do so and would need some specs in order to determine the right creative. This is what I received today: A scanned PDF file of three pieces of cardboard. Awesome. [ READ MORE ]
Sometimes I’m ashamed to be in the field of marketing. This video makes me throw up a little in my mouth. I love some of what the Canadian Dairy Farmers are doing – I LOVED their Canadian Cheese Rolling Event concept, but this is just shameful. [youtube=http://www.youtube.com/watch?v=KBqI3aDUXvU&hl=en&fs=1] [ READ MORE ]
Judging by the crowd of people sitting on the floor in the “How to Market Your Blog, Business & Brand on Facebook” session at BlogWorld & New Media Expo 2008, people want to know how to promote their business or company on Facebook. Facebook is one of the world’s fastest growing social networking sites and facilitates [ READ MORE ]