Choosing your Twitter Name Wisely

twitter_logoTwitter is all the rage right now and so I wanted to get this out there before you all jump on the bandwagon and make some mistakes – the same mistakes that I did, well… sort of.

Choose your username wisely.

Your username on Twitter is your @. Mine is @seeking_balance. It’s not bad, but If I’d gotten on the wagon sooner I may have been able to secure @michelleevans or @imseekingbalance or even @seekingbalance (all of which were taken but the time I got there). I might have even thought long and hard and tried to get @isb or just simply @balance.

Here is what I want you to consider:

I think if you’re going to tweet personally, try and get your name; if you’re going to tweet for a company, use the company name. Those are ideals. Now that said, don’t use either of those options if the name is long; the shorter the better. Here’s why: When communicating via Twitter, you only have 140 characters to say what you want to say. When you tweet, your username isn’t part of that count BUT, when someone replies to you, your @username becomes part of the message. Or if you want someone to re-tweet what you tweet, they will include “RT @username” which then can make it really difficult to post your whole tweet, especially if it used up nearly the full 140 characters to begin with.

So choose wisely. Shorter is better. Your name is good. Your company name is good. ‘CandyAss427′ is NOT good. ‘QUuElz’ looks like spam and usually is. This is not the time to go with that handle you’ve been using for the last 15 years just because you use it for everything.

This is your brand online. Proceed with caution.

EDIT (Added April 14, 2009) – I just came across this really good post called Ten Things You Must Know Before Using Twitter. It’s useful… go there next.

On the topic of Personal Branding

Yesterday I downloaded a Free eBook on Personal Branding from Chris Brogan. Firstly, I have to say, I highly recommend reading just about every blog post he writes. No, seriously… subscribe. It’ll be good for you if you want anything to do with social media. I get his blog right next to my local news from News 1130 each morning as I sit and drink my coffee.

Having said that, I felt either the title of this eBook was off, or something was just missing for me. Maybe I am the one who’s just not getting it despite being a relatively savvy person when it comes to marketing, branding and social media, but this piece seemed to lack a reference to the ‘personal’ aspect of personal branding.

The eBook is filled with references to relatively unknown people. Sure, they are all superstars in their respective lines of business, but the concept of personal branding extends well beyond the tech world. This eBook should be called “Personal Branding in the Digital Space” or “Personal Branding for Bloggers”. The truth of the matter is that personal branding existed well before the internet.

The biggest thing I battle with is that I can put out this ‘brand’ that is me… you can read my thoughts on twitter, you can read my blog, you can check out my profile on LinkedIn, you can google me and find out how long it took me to run the Sun Run or see that I once won 1st place in a kickboxing tournament, but none of that matters if what I project in person doesn’t match what I’m putting out in the digital world.

I suggest that personal branding also has a lot to do with your real life person… how you dress, what you look like, what type of glasses frames you choose, whether you wear nice shoes, what kind of car you drive or if you drive a vespa. If you are into sports or if you are into remote control cars, that’s going to make a difference to how people see you. I get a very different impression in my head from someone who wears designer clothes (my boss) than I do from someone who wears yoga pants, hoodies and flip flops (me). A person’s commitment to personal integrity and decency also play a huge role in my mind. I’m shocked to see CEOs/CMOs/CTOs using the phrase “WTF” on twitter, for instance. Not only is it unnecessary, but I can’t picture these people using the same language in person; that is still considered poor form in the boardroom as far as I know. Certain personalities, sure… but then I guess that just really does come down to personal branding.

So it’s not that I want to knock what Chris Brogan is saying, because everything he’s said is right on the money. I just think people really need to consider more than just the footprint they’re leaving on the internet.

photo: jeromeinsf on Flickr

Add to Technorati Favorites